Objectified, a documentary film by Gary Hustwit

“Every object – intentional or not – speaks to who put it there”

I finally watched Objectified, one of Gary Hustwit’s Design Film Trilogy, which is about the world of design, particularly industrial design. It explores our complex relationship between “manufactured” everyday objects and the designers. The designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis.

Through in-depth conversation with the most influential designers in the world, it reminds me of the thing we use every day, that we barely think about, have been designed by someone, with more or less, thought.

“I think when forms develop with that sort of reason, and they’re not just arbitrary shapes,it feels almost inevitable, it feels almost un-designed. It feels almost that, well, of course it’s that way, why wouldn’t it be any other way?”

– Jonathan Ive,  Apple’s Chief Design Officer

I wouldn’t call myself a designer. I think I prefer to call myself a maker because I usually make things that are not necessarily functional. Regardless of that, the film was very inspiring because I believe that art/craft/design is another form of language, which is a visual tool to communicate with others.  Every individual who interacts with an object adds their own interpretation and meaning and it creates a unique connection between a maker, an object and a user. From my perspective, I think memories or emotional links between objects and viewers/users make objects become alive.

Here is Dieter Rams, a German industrial designer’s a list of 10 essentials for good design.

  1. Good design should be innovative design.
  2. Good design should make a product useful.
  3. Good design is aesthetic design.
  4. Good design will make a product understandable.
  5. Good design is honest.
  6. Good design is unobtrusive.
  7. Good design is long lived.
  8. Good design is consistent in every detail.
  9. Good design is environmentally friendly.
  10. Last but not least, Good design is as little design as possible.

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